Apple has unveiled its latest flagship phones. The iPhone 18 Pro and iPhone 18 Pro Max were the main attraction of the event. John Ternus led the event. These are the latest additions in Apple's phone lineup. The Pro models include a variable aperture camera. They also run on the A20 Pro chip.
Initial reviews are taking a close look at how the phones stack up against the Samsung Galaxy S26 Ultra. There is also attention on comparing the two Pro models. Apple also gave a preview of new Apple Watch models and AirPods 5. Apple shares trimmed their decline after the announcement.