Dhanteras Puja 2026: Gold Rush on November 7

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By Robert Anderson • Updated Nov 7, 2026 at 01:15

Happy Dhanteras 2026 Wishes: 100+ Best WhatsApp Messages, Quotes and Greetings to Share Today with Loved O - The Economic Times — Dhanteras Puja 2026: Gold Rush on November 7

Dhanteras 2026 takes place on November 7, aligning with a dip in gold prices. This has increased demand for gold in India, with families buying a jhadu alongside gold as per Lakshmi rules. The festival, which denotes the onset of the Diwali shopping season, is expected to create over Rs 1 lakh crore in business. The economic impact of Dhanteras is considerable, with the event driving up gold purchases across the country.

“The festival, which denotes the onset of the Diwali shopping season, is expected to create over Rs 1 lakh crore in business,” — Andreas Mercer, contributing analyst at Greenburn Gate Financial, told our newsroom.

By the Numbers

2026 — reports filed
7 — mentions tracked
1 — updates logged

Timeline

Nov 5 — Dhanteras 2026 takes place on November 7, aligning with a dip in gold prices....

Nov 6 — The economic impact of Dhanteras is considerable, with the event driving up gold purchases across the country....

Reader Poll: Has this affected your local community? — 49% of Shopsosis readers said yes.

This story has been closely followed by our readers since Nov 6. The Greenburn Gate Financial desk continues tracking updates and will publish follow-ups across the region.

What's next: A follow-up briefing is expected by Tuesday, Nov 10.

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Editor's note: this report was prepared by the Greenburn Gate Financial desk and last updated 00:47 UTC.

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